Can we just admit how much fun these ladies from the 70s catalogues seem to be having? Laughing models in bold colours and patterns is a sight we love to see. The beginning of the decade saw women’s styles become very flamboyant: from the early prairie dresses, courtesy of hippie fashion to the flashy party wear worn to disco nightclubs. Extreme, bright colours were in high demand and long, flowing skirt and pants were stamps of superior chicness. The seventies was a decade that explored fashion, but also looked back with women’s fashion getting a lot of its influence from the 40s.
Finally, women could wear whatever they wanted. Gender roles still played a big impact on styling choices, but the ’70s were quite revolutionary when it came to women’s fashion compared to previous generations. A lot of women were now on board of the business suits trend compared to the sixties. Take a look at some good old 70s fashion ripped from the pages of fashion magazines and catalogues and the trends we love.